Content is the marketing champion for your business. And what better way to market your content than on Pinterest and with a Pinterest Manager!
You must be thinking “Wait? Isn’t Pinterest for women looking for outfit ideas, crafts to do with their kids, or wedding inspirations.”
Not at all! Pinterest is so much more than that!
If you have a product to sell, a blog, website, Etsy shop, and you are not on Pinterest yet, you are seriously missing out!
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What is Pinterest?
Let me start off by saying… Pinterest is not a social media platform.
Pinterest is a powerful visual search engine that first came out in 2010. It allows users to visually share content known as pinning images and videos to the platform as well as discovering new and inspirational content.
People love beautiful images and that is what typically stops them in their tracks when they are scrolling on Pinterest.
Along with clearly written keyword researched descriptions, these pins would have a greater chance of being saved and clicked through to your website.
Why Do Businesses Need Pinterest Management?
Many online businesses create regular content for their audience. Whether it is a blog post, podcast episode, video, or product; the intent to share is to educate, inspire, and ultimately turn their audience into raving clients.
When their content is shared on Pinterest, there is a potential for increased exposure. The goal here is to increase its visibility on Pinterest and grow their business.
But the thing is, many business owners, like yourself, don’t always have the time to dedicate to learning how to use Pinterest for their business.
This is where a Pinterest Manager comes in.
What is A Pinterest Manager And What Do They Do?
You may hear these terms Pinterest Virtual Assistant (VA) or Pinterest Manager used interchangeably.
A Pinterest Manager is essentially a virtual assistant that provides Pinterest marketing and management services.
Pinterest management services can range anywhere from creating a business account, designing custom pin graphics, routine maintenance to analyzing data and performance over time, and developing and testing new strategies.
Clients may come to a Pinterest Manager with varying needs:
- No Pinterest presence and needs to create a business account
- Have a Pinterest presence but need to “audit” their account and optimize it
- May have been managing their own Pinterest account and is ready to hand over the reigns
- May want a hands-off approach and want a Pinterest Manager to do it all!
Whatever the case may be, a Pinterest Manager is the perfect person to help you get the growth you need.
8 Key Things A Pinterest Manager Must Do For Success
When looking to hire a Pinterest Manager, there are some key things they must know and do for you to have a successful Pinterest marketing strategy. Please do note that the main objective of using Pinterest is to drive traffic to your website.
What happens on your website is up to you and your content.
What this means is that we (Pinterest Managers) do not guarantee sales to your business. We help bring readers to you and you must have the content to nurture and turn them into buyers/ clients.
With that, here are 8 key things they must know and do for a successful Pinterest marketing strategy.
1) Knowledge About Pinterest And Tailwind
The two key things a Pinterest Manager must have knowledge about is Pinterest and Tailwind.
This goes without saying, one cannot be a Pinterest Manager without having the knowledge of Pinterest and Tailwind.
For myself, I started using the Pinterest platform as a consumer back in 2013. I would scroll through Pinterest and repin what was of interest to me such as recipes, DIY home decor, travel inspirations and so much more.
If I was looking for a recipe for a vanilla cake, I would put in the search “best vanilla cake” and scroll through my feed for anything that may catch my eyes.
Then when I started my family travel blog in 2018, I took a deeper dive into Pinterest and learned all I needed to know about Pinterest and Pinterest Marketing. I started to look at Pinterest through a different lens. First as a consumer and secondly as a business.
The first course I took, Pinterest Ninja, taught me all I needed to know about setting up my account properly, claiming my website and enabling rich pins and so much more. I refer to it quite often and the creator updates it periodically as Pinterest changes.
Tailwind is an approved scheduling tool you will be using to pre-schedule your pins. This is a must-have to be able to schedule your pins ahead of time but also at the most optimal times that your followers on Pinterest are most active.
With Tailwind, you can schedule them out in what I feel like is “forever”
I typically schedule my pins at least one month out. Plus some manual pins in between. I have never seen an end time or limit.
If you choose not to use Tailwind to schedule out your pins, you can schedule pins directly through Pinterest but only out for 2 weeks and in 30 minute increments.
The downside to this is you would have to decide when is the best time to post them and again only 2 weeks out at a time.
2) Knowledge About Your Marketing Objectives
Driving traffic to your website is only the beginning part to your sales funnel to your business. It is more than just sharing your new pins and others’ pins and hoping to attract your ideal customer.
A Pinterest Manager must know the purpose for each pin whether it is for driving traffic, brand awareness, product, opt-in page or lead magnet, or to your sales page.
They should also make sure the pages that these pins link to are fully optimized and have a strong call to action (CTA).
3) Set Up Your Account For Success
Setting up your Pinterest account is more than just placing your profile picture and your business name. A lot goes into setting it up and optimizing it.
- Create a business account
- Claim your website domain and other accounts with Pinterest
- Add your logo/ profile picture
- Add relevant keywords to your display name, username, and about your profile section
- Create Boards that are relevant to your business. Add keyword-rich titles and descriptions.
- Enable Rich Pins for optimal SEO
- Follow relevant Pinterest accounts in your niche
- Apply to Group Boards
- Create pins that link to your website and are optimized for SEO
4) Designing Custom Pin Graphics
Again, Pinterest is a visual search engine. It is absolutely essential to have beautifully designed custom graphics for your pins. This does take some time and a keen eye for design.
A perfect pin would consist of:
- Pin size at a 2:3 ratio
- A combination of the right fonts
- Enough white space to make it easy on the eye
- The right researched keywords
- Beautiful background that is not too distracting
Your pins should be attractive and eye-catching enough to entice your readers to click through your pins to read on your website.
Keep in mind that a beautifully designed custom graphic is just one part of Pinterest marketing strategy.
5) Keyword Research
Another big part of your Pinterest marketing strategy is keyword research. You will be conducting keyword research when building your Pinterest profile and boards. But it does not stop there.
Each and every pin created should have well researched keywords for the pin titles and descriptions related to your content.
6) Content Curation
When it comes to deciding what content to share, be sure to share not only your content but others that are related to your business or niche.
One big mistake that many businesses do is just sharing their own content.
Pinterest is all about sharing content, It is NOT a portfolio of your content. This is what your website is for.
A Pinterest user goes to Pinterest to get inspiration and ideas. They do not go there looking specifically for you!
When you are building your new Pinterest account, you do not want to appear to have an incomplete profile. People will skip over you very quickly versus someone who has a more complete profile.
Share a mix of your content as well as others.
When you have a well curated account and is seen as a curator of the best ideas or contents, you will drive more people to your website. This is the goal you want!
7) Data Analytics and Reporting
Another big component of being a Pinterest Manager is analyzing the account on a monthly basis and reporting to the client the overall growth performance: what the metrics are, what they are seeing, and what it tells them as well strategy and content going forward.
This will give the client a greater understanding on how they are doing.
Creating a monthly report should be simple. It should not be something that is overwhelming and complicated.
A simple spreadsheet to track the data should include:
- Number of website sessions from Pinterest
- Number of impressions on Pinterest
- Engagement rates
- Top-performing pins
8) Keep Learning
The Pinterest algorithm is always changing. You will want a Pinterest Manager to stay on top of all the changes and stay current with best practices. This is key for success for their current clients as well as their potential clients.
As a business owner, Pinterest has got to be part of your marketing strategy. Pinterest is not a social media platform but a visual search engine that can drive traffic to your website.
Managing a Pinterest account is not complicated but it is time-consuming. Leave that with a Pinterest Manager who knows the ins and out of Pinterest Marketing and make it their Pinterest business. So you are left to work on what you do best: your zone of genius.